Polsat chooses Avid system18 March 2014
Polands largest broadcaster Polsat has transitioned to an integrated Avid media production environment, with the aim of accelerating production and efficiently creating, managing, distributing and monitising assets. Avid’s Interplay Media Asset Management system is key to this new workflow.
“We’ve been successfully working with Avid integrated news solutions over the past five years and have come to value the reliability of our existing solutions,” said Adam Brodziak, director of Polsat’s technology division. “That, combined with the need for us to migrate from SD to HD, accelerated our decision to make an additional investment in Avid’s proven and trusted solutions to enable us to benefit from greater operational efficiencies and reduce costs.”
Avid’s system means that hundreds of hours of Polsat’s HD content across its portfolio of entertainment, news and sports channels is now provided from one single source. The first stage of the implementation was completed by Avid and local systems integrator, Adtv, at the end of July last year. In December the full migration to HD was completed for the broadcaster’s productions and transmissions networks.
“Polsat’s investment in Interplay MAM is yet another example of how our solutions are empowering broadcasters to streamline their operations through effective media asset management,” said Dr. Christopher Brennan, managing director, Central and Eastern Europe, Middle East and Turkey at Avid. “In today’s competitive media landscape, all broadcasters need to be aware of how to store, find and monetise their content to get the best return on investment from it.”