News Production & Post

Pogo strikes the right mood

18 July 2011

Pogo Films has carved a niche in 3D content with a series of strands including one being used as screen savers by broadcasters. Pogo’s Mood series of films featuring flickering fireplace fires and aquarium fish are one of several innovative strands the producer is pursuing.

Billing itself as a 3D micro studio, the Soho-based outfit’s output includes Kitsch Fish, bought by Russian broadcaster Ntv as a screen saver for its 3D channel, and 6x 30 minutes of A 3D Guide to Bellydancing, which will be finished in July. Further dance tutorials are planned.
 It also has five fireplace mood films, with a sound effects track which has attracted global broadcaster attention, says Pogo’s MD Phil Richardson.
 It has acquired the rights to a series of stereograph plates from the 1880s-1910 period with which it has already made Victorian Stereographs: A 3D Tour of Victorian London and plans to produce follow up series examining Gettysburg, New York, Washington, Paris and Native American Indians.
 “There are hundreds of thousands of stereographs. We scan them, clean them up, animated them a little with zoom, pan or tracking, add a music bed and a narrative as written from the point of view a 19th century guide,” says Richardson.
 “There is a great big gap in 3D content which we are busily creating content to fill. It is all very well creating one off David Attenborough specials, but a broadcaster with a 3D channel has hours to fill, which is why our strands are attracting attention.”  
 Pogo Films shoots and post produces everything in house using Genus rigs, hired cameras and a Quantel iQ 2K.

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