News Production & Post

Playbox’s record IBC

2 October 2009

PlayBox Technology had a record IBC09 in terms of visitor numbers, sales leads and promised orders, leading to it booking even more floor space for next year.

Playbox CEO, Vassil Lefterov, commented: “Our success at IBC2009 was a reflection of our hard work and progress over the last 12 months, to introduce new products with much wider market coverage. It showed that PlayBox Technology has now gained wide recognition and that the current economic climate is good for us; encouraging people to look for good products at competitive prices.”

Don Ash, director, sales, stated: “This was our best IBC yet. It was busy from 9:45 Thursday to around 14:30 Tuesday with a broad spectrum of interest from start-up stations to the well-known established broadcasters. Our ‘cost effective’ message, ‘100% functionality for 25% of the cost’ is getting through and seems to be right for these times. Many came to see what all the ‘fuss and commotion’ at the PlayBox stand was about and mentioned we were the busiest stand in the hall – others said in the whole of IBC. Whatever the truth, our sales have continued to increase to new records throughout this recession and the total of delivered playout and branding systems now stands at over 7500 worldwide.”

According to the company, interest was spread across the entire product range with new products TimeShiftBox time delay server for +1 channels, _Play entry-level video and graphics playout package, PlayBox Metus MAM media asset management and PlayBox DS digital signage all attracting particular attention.

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