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Pixellot: Alston Elliot signs capture-all video system deal

12 September 2014

Live TV graphics provider Alston Elliot (AE) has added an unmanned capture-all video system to its sports visuals armoury after securing a long-term partnership with its inventor Pixellot.

The Pixellot system covers the entire field of play, throughout a match, using ultra high-resolution capture devices that are controlled by a virtual automated proxy video production suite that can be located either at the venue or at a remote location.

AE chief commercial officer, Neale Connell, said:  “In line with our history as early adopters of technology, we are delighted to work with Pixellot. We feel their platform is a game changer that will enable a whole new production and viewership experience. As trusted suppliers to a vast network of broadcasters and production companies, worldwide, we see this relationship further enhancing the wide and varied range of services that we deliver to our clients.”

AE works with a number of broadcasters and producers around the world, providing augmented reality and touchscreen graphics to the likes of Sky Sports for its Rugby Union, Darts and Test Match cricket coverage, BT Sport and Sunset + Vine on Premier League football matches and BBC Sport for coverage of the Six Nations rugby.

Also offering second screen options, such as replays, player cameras, enhanced zoom and fixed 3D objects graphics, the Pixellot system is said to provide a “high quality, low cost, simpler alternative to traditional graphics production workflows.”

“We are extremely excited to kick off this partnership with AE, which is a key player in sports and graphics production,” said Dr Miky Tamir, Pixellot co-founder and chairman. “They have a proven track record in identifying and assisting new technology companies, all of which makes them an ideal partner.”

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