Pixel Power and TMD partner on workflow17 September 2011
Pixel Power, the graphics company which is moving into branding and playout, and leading media management specialist TMD announced a strategic alliance at IBC this year. It backs the simple, channel in a box approach of Pixel Power ChannelMaster with a powerful asset management system.
TMD Mediaflex is a full content preparation, workflow and asset management system that controls content throughout its lifecycle, including ingest, digitisation, repurposing, enrichment, delivery, publishing and archiving. In this new joint approach it is idea for managing and preparing the content to be played out using ChannelMaster.
“This is about providing broadcasters with a tightly integrated content management and playout workflow that delivers the best of breed benefits of a traditional transmission chain without the associated expense and complexity,” said Pixel Power managing director James Gilbert. “We genuinely believe we are seeing a new era of integrated management and playout from two of the industry’s most technically authoritative companies.”
Tony Taylor, CEO of TMD, added “The integrated solution is built on IT standards, further reducing implementation costs, as well as providing operational efficiency across all distribution platforms.”