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IBC Focus

Philipp Lawo, chief executive officer, Lawo

12 September 2014

Has IBC come at a good time for the electronic media industry? Why?
IBC is always a snapshot of current technology, developments, visions and actual changes. With more pressure on broadcasters for more quality, more content, more flexibility and more efficiency the industry has come to a point where totally new concepts will prevail against those the manufacturers have served during the last decades. Thus it is an important time for the industry to benefit from cross-pollination of all ideas in the air.

What do you think are the key developments in, or threats to, your market sector at the current time?
For sure, IP is the big buzzword these days. We see video and audio merging and realised more and more by IP technology. The challenge our industry is facing now is to make these IP infrastructures manageable by broadcast engineers. This development requires flexibility and inventory spirit – and courage – from broadcasters, system integrators, production companies and manufacturers likewise.

Why should delegates visit your stand at IBC?
We are showcasing and demonstrating how realtime IP infrastructure can change the broadcast industry and provide a new flexibility. Our V__link4 enables broadcasters to realise realtime video contribution in IP networks already today, in LANs as well as for remote productions.
And on the audio side it’s definitely worth to experience our new, unbelievable affordable audio production console, which of course is also based on RAVENNA IP technology.

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