Personal TV dreams come true with Orca Interactive7 September 2011
Orca Interactive, provider of IPTV middleware and content discovery solutions, will showcase a personalised TV experience through its new TV Everywhere offering, writes Heather McLean.
This fully fledged, ready to deploy solution is comprised of a number of key building blocks which combine to secure and personalise the TV Everywhere experience. The solution is to be demonstrated at IBC2011 through a new suite of companion device applications.
The applications are part of a range of offerings to be demonstrated at the show. Orca and its parent company, Viaccess, will feature interactive stands at the show that emphasise live user profile specific content discovery and recommendations, via the new apps suite.
Harnessing Orca’s RiGHTv and COMPASS, and Viaccess’ Flexible Rights Management, these apps will create a highly personalised user experience for consumer profiles. Each demo will be interactive and immersive to allow visitors to participate in and experience various ways to consume entertainment from their TV to multiple devices, including smartphones (Android, iPhone), tablets (iPad), and PCs.
Sefy Ariely, VP sales and marketing, Orca Interactive, commented: “We are helping operators retake the initiative instead of chasing after Apple, Google, Microsoft and others. Our customers can now leverage OTT video and a multitude of devices to give their customers a TV experience that is as personal as they’d like it to be.”
Kris Warreyn, EVP sales and marketing at Viaccess, added: “The industry has talked about creating a personalised user experience for years, but up until now it hasn’t achieved more than sharing TV channels on a mobile device. Personal TV means telling your customers that it’s all about you. Your passion, your preferences, your friends, your way. You customise your mobile phone and your tablet, why not your TV experience on those devices?”