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Partnership creates HbbTV toolbox

13 August 2013
Partnership creates HbbTV toolbox

HbbTV technology vendors Screen Subtitling Systems, Icareus and Digisoft.tv have combined their knowledge and products to present a powerful new HbbTV toolbox for broadcasters.

The partnership has, claims Screen’s head of interactive sales Daimon Hall (pictured), produced one of the most comprehensive solutions available to broadcasters to monetise content via HbbTV platforms.

“The HbbTV Toolbox, which can be hosted in the cloud or locally installed, integrates with the delivery of video feeds into an HbbTV environment to provide multiple options for how a TV programme is viewed,” said Hall. “That includes second screen devices and the web too.”

The toolbox is said to enable broadcasters to add a vast scope of additional services to content which consequently opens up extensive opportunities for supplementary revenue generation.

“The Toolbox provides broadcasters with a simple but effective means to offer rich value-added content but with the ability to format around sponsored pages and insert advertising interleaved with relevant content,” added Hall.

In addition to extended viewing options such as providing racing data and football results, the HbbTV Toolbox is claimed to facilitate the simple placement and management of services such as interactive advertising, EPG banner advertising and branded or even seasonal themes.

A feature of the Toolbox is the remote access available to advertisers’ marketing agencies. With variable degrees of trusted status levels, an advertising customer’s creative agency can insert adverts, promotional copy and imagery remotely. The decision on whether an agency can switch the material to air is made by the broadcaster.
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