News Production & Post

Panasonic plans 3D London Olympics

16 September 2010
Panasonic plans 3D London Olympics

In contrast to the official statements from the host broadcaster of the 2012 London Olympics, key sponsor Panasonic says that the entire event will be awash with 3D stereoscopic imagery, writes Adrian Pennington.

“2012 is definatley not an experiment with 3D,” declared Jerome Berrard, Panasonic’s director AV Systems Europe. “We will work with the host broadcaster to capture 3D. You can imagine the whole range of events whether in relation to the Olympics Committee or to events around the Olympics itself being in 3D. We’ll be broadcasting in 3D, there will be 3D projections on large displays. We’ll be all over the place with 3D in 2012.”

Panasonic captured elements of the Vancouver Winter Games earlier this year in 3D with host broadcaster Olympic Broadcast Services (OBS) using rigged P2 cameras.

The head of OBS, Manolo Romero, recently told TVB Europe that 3D stereo would likely be a fringe activity at London 2012.

He said: “It is still very early days for 3D broadcasting to consider covering the Olympics in 3D. We might experiment with recording some events and perhaps the opening ceremony in 3D. Right now though we are not receiving any requests from broadcasters for 3D.”

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