Panasonic offers hands-on experience8 June 2010
The new Panasonic Experience Centre at Pinewood Studios, near London, offers visitors the chance to explore file-based workflows.
The centre opened last week and includes a room where users can test and experiment with P2 workflows, from acquisition to transmission, including content management on location and back at base, metadata, editing, archiving alternatives and playout. There are also rooms for testing Panasonic’s box cameras and vision mixers, an AVCCAM area (for its AVCHD range of cameras), where users can shoot and edit, and a 3D room, for its new AG-3DA1 integrated 3D camcorder and 3D displays (pictured).
Panasonic opened a P2 Experience Centre at Shepperton Studios last year, which now forms the core of the Pinewood centre. It had more than 900 visitors in 11 months and "the feedback has been absolutely fantastic," said Adrian Clark, general manager, UK and Ireland, AVSE business unit. "It provides a safe environment for people to find out about tapeless workflows or to prove workflow concepts without crashing their own facility. It gives them the opportunity to play with tapeless workflows."
"We’re not saying that this is THE workflow. Every one is different," added Rob Tarrant, European technical manager. "The good thing about this place is that we can actually try the workflow out before you go on set."
About 60% of the equipment in use at the centre is from third parties, such as Adobe, Apple, Avid, Cinegy, Quantum, Rimage, HP, Object Matrix and others. Avid, which is also based at Pinewood, has opened its own Experience Centre.
Panasonic has also introduced new cameras, including the AG-HPX371, which replaces the successful HPX301, and costs £8,750 including lens. It uses new, more sensitive, ULT, sensors.
It has expanded its range of P2 devices with: the AJ-PCD2 single-slot P2 card reader (£245); the AG-MSU10 transfer/backup device, which offloads P2 cards onto removable 3.5-inch drives at 4x speed so you don’t have to hand over the media (£1,950 in October); the AJ-HPM200 field recorder/editor/transfer station (£11,920); and the AJ-HPD2500 VTR replacement P2 recorder, which can also be a back-up playout device (£19.205).
Its new AVCCAM products include: the AG-HMC81, which replaces the HMC71 shoulder-mounted camera this Autumn; the AG-AF101 micro 4/3 HD video camcorder (see http://www.tvbeurope.com/main-content/full/panasonic-brings-micro-4-3-to-video); and the £15,520 AG-3DA1 (due in September), for which "the advanced order book has gone nuts," said Clark. There will also be a new 25.5-inch 3D monitor for field or edit suite use arriving about the same time for £7,750. The new AG-HMX100 audio and vision mixer (£4,600) will also work with 3D.