Ostmodern aids maxdome overhaul8 June 2016
Ostmodern played a ‘key role’ in the redesign of Germany SVoD service maxhome, according to the broadcast and VoD specialist.
The redesign, which took around five months to complete, overhauled the maxhome design, aiming to ‘refresh’ its core offering.
“The relaunch has been our most ambitious project to date, made all the more challenging by the timeframe,” said Filmon Zerai, managing director and COO at Maxdome.
“We had an idea of what we wanted to introduce, but needed a partner that could articulate our vision and turn it into reality. Ostmodern’s strategic grasp of the VoD market, unique insight into how viewers behave, and its approach to UX and design made this possible.”
Ostmodern stated that they delivered a strategy to introduce a ‘human feel’ to the platform, to differentiate against national and international competition, such as Netflix and Amazon Prime Video.
It created a new user interface (UI) and added an editorial-led approach to viewer recommendations, helping Maxdome drive content discovery.
“Maxdome is a great example of the importance that should be placed on content discovery and the overall user experience,” added Tom Williams, CEO at Ostmodern.
“Maxdome’s new VoD service is built on a more user-friendly UI and takes a fresh approach to content discovery that will not only attract new subscribers, but also help Maxdome to stand out from the crowd.”