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Orad takes gold with CCTV deal

13 March 2008

Orad has won the Olympic games graphics contract from Central China Television (CCTV) to cover the Beijing Olympics using the company’s unique three dimensional graphics systems with a contract value of US$1.4 million, writes Andy Stout.

Following an evaluation of the leading systems available on the market, CCTV chose Orad’s three dimensional on-air graphics and virtual set systems because of their reliability, cost effectiveness, unique capability to meet all possible sports application requirements and superior graphic capabilities.

Orad’s systems will be located in CCTV’s main production centre as well as in the Olympics IBC centre. Orad’s Maestro system will be integrated into the Sobey newsroom system and will provide CCTV with fast news graphics and highlights from the Olympic games. Orad’s 3DPlay will be used for realtime Olympics on-air applications with a dedicated Olympics controller that will enable CCTV to air compelling on-air graphics, innovative comparisons, charts and many other graphic elements. Orad’s Proset virtual studios will be used for the presentation of the Olympics as well as a variety of programmes during Oympic coverage.

All of Orad’s systems will be centred around its new Graphic Asset Management system (GAM) which will allow all of CCTV’s studios and users to share material across the network for fast turnaround of graphics on air.

Avi Sharir, CEO and president of Orad, said: “This sale to CCTV – one of the world’s leading broadcasters – for the most important sporting event of the year, is an affirmation of our superior technology and solution in the market of realtime three dimensional on-air sports graphics and virtual studio applications .”

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