News Production & Post

Orad syncs second screen with programme broadcast

2 November 2012
Orad syncs second screen with programme broadcast

Orad and have collaborated to integrate broadcast TV with social networks. offers a framework to integrate Orad’s enterprise graphics solutions with social media networks and companion apps, enabling broadcasters to engage audiences through interactive and viewer data mining opportunities. “Broadcasters turn to Orad to deliver data in a more visual and impactful way. This could be anything from on-air talent using the Orad graphic systems for visually deconstructing a complex sports play to a broadcaster employing Orad’s rich graphics capabilities to simplify the dissemination of mass content such as finance data from stock indices,” said Avi Sharir, CEO, Orad. “Our partnership with allows us to take content manipulation and distribution one step further and harness user-generated content within the broadcast itself. With interactive options such as polls, votes, questions, and games, broadcasters can now use Orad to deliver thoughts and opinions along with the programme, deeply engaging viewers and creating new experiences.” integrates participatory and interactive elements within the Orad broadcast graphics workflow. Broadcasters can connect to Twitter and Facebook, build interconnected services such as companion apps, and harvest user-generated content, using graphical outplays generated by their Orad system. "Television and the viewing behaviors that follow it are changing in vast ways. We are beginning to see new forms of interactivity emerge when viewers are brought into the storytelling process via social media and new forms of digital participation,” commented Lars Lauritzsen, CEO, “ is incredibly excited to be able to partner with Orad to showcase the newest forms of storytelling in the most graphically brilliant and enticing ways.” The integration is available across the range of Orad graphics solutions including Maestro (on-air graphics), ProSet (virtual studio), RealSet (augmented reality), and Interact (interactive graphics)

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