Orad focuses on production workflows20 July 2012
Using skills from its acquisition of asset management specialist Ibis, Orad is moving from its traditional graphics base towards production workflows. The company will be focusing on its range of video servers at IBC2012. The VJ production server provides a tapeless workflow from ingest to playout. It ingests live feeds, and seamlessly exports them to non-linear editors including Adobe, Apple and Avid. Completed packages can be quickly transferred for immediate playout. VJ supports a range of widely used codecs, and content wrapped as Quicktime and MXF. It includes the Red Marks feature, which allows in and out points to be identified by an operator during ingest. VJ automatically creates a rough cut of the marked clip that is pushed to a designated editor, while the ingest continues. This allows craft editors to work during ingest, speeding the workflow. For studio productions VJ can gang record up to eight iso feeds, and export them as a group to the non-linear editor. They appear on the editor synchronised and ready for multi-camera editing. This feature is likely to find a home on soaps and reality shows where the pressure on editing time can be great. At IBC Orad will also be showing its sports workflows and the Orbit nearline and realtime server arrays which provide a backbone for the production servers, including editing in place.