OpenMedia at World Cup22 March 2010
German public broadcasting group ARD is supplying a mobile OpenMedia system to its journalists for use during the World Cup in South Africa.
Public broadcaster SWR has implemented the mobile OpenMedia editorial system to support planning, scheduling and production in cooperation with ANNOVA. Planned contributions include broadcasts from the German national team camp, press conferences, games broadcasts and the supply of background reports for the whole group of broadcasters.
The journalists on site receive their own agency information and access to all the sports schedules of news agency DPA. Schedules can be directly imported and managed in the OpenMedia EventCalendar through the use of the EventML G2 standard protocol. The workflow includes a scheduling level (weekly and daily planning) as well as a broadcast planning system based on content containers.
In addition the local directors as well as the production process are supported with the OpenMedia E-Regie module. The broadcaster’s editorial office and broadcast control room at SWR headquarters (Baden-Baden, Germany) are directly networked with the OpenMedia system in South Africa and are always linked to the current flow of the broadcast.
To keep the broadcast planning as flexible and open for other systems as possible, the OpenMedia rundown can be exported via XML and edited independently of OpenMedia on a laptop before being re-imported into OpenMedia. This builds on the good experience SWR gained with OpenMedia during the UEFA Euro 2008 tournament (in cooperation with Bavarian Rundfunk at that time) and brings it into a mobile system. It will also offer SWR journalists the chance to locally manage their reporting in their usual OpenMedia framework at large events in the future.