No networks, no IP production13 September 2016
The HbbTV Association has swelled its powers with the launch of HbbTV 2.0 and its merger with the Smart TV Alliance. Organisation chair and MD of IRT Klaus Illgner-Fehns also raised the issue of the management layer required to make IP production work.
“We need a management layer. The network, its capabilities, the bandwidth, the SLA and the QS are crucial, “ he said. “We talk about remote and file production and IP studio, but without a reliable and high quality network nothing in those approaches works.
You would have a hard time with cloud-based production unless the networks are right.”
Reliable QS and different traffic patterns come heavily into play. What about v2.0?
“For the end user it creates a tighter link between broadband and broadcast, from your smartphone onto the TV screen. You can kick off applications from the TV on the secondary screen,” said Illgner-Fehns.
“We support synchronised streaming, so you can sync a stream delivered over broadband to a broadcast stream.”
The key professional aspects are support for HGML 5, which triggers easier app development, and the second screen which allows for interesting new business models. Illgner-Fehns added:
“The Smart TV Alliance has reached out to the development community, and it is coming purely from OTT, so bringing us together creates a common technology platform, enriched for the OTT market.”