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Next stop Europe for AoIP pioneer

9 September 2012
Next stop Europe for AoIP pioneer

“We’ve conquered North America – now we’re jumping across the pond to Europe for the next phase of our development!” exclaimed Jay Tyler (left), director of sales at audio over IP (AoIP) networking specialist Wheatstone Corp. The US-based company is using this year’s IBC as a launch pad for further expansion within the European market, initially targeting the radio broadcast sector before moving into TV later. With AoIP currently experiencing a renewed momentum (just visit Hall 8 if you’re in any doubt!), Wheatstone’s push into Europe could hardly be more timely. Providing the core of its campaign will be WheatNet-IP, an Ethernet-based intelligent network solution that connects the audio processing software and equipment required by contemporary radio broadcasters. “The world’s going IP,” declared Tyler. “It’s a train that is going at full-speed and if you don’t jump on it, you’ll be left behind.” At present, fewer than 20% of Wheatstone’s sales are generated in Europe, but Tyler estimates that this could rise to 40% within the next three to five years. – Anne Morris & David Davies14.119

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