Turkish sports distributor Saran Media is to convert 2D sports programming into 3D for broadcasters and mobile carriers. It will use the realtime conversion platform of Israeli company SterGen.
SterGen’s real-time stereo 3D technology platform will also enable Saran Media to produce stereo 3D content with a dedicated 3D depth effect for optimised display on glasses-free 3D mobile phones and tablets; a rapidly expanding new market segment.
Ofer Wolf, CEO of SterGen said, “Saran Media is well positioned to use our advanced technology in the Turkish market and to bring an exciting new dimension to televised sports. Our algorithms provide an excellent 3D viewing experience that is based on true geometrical analysis of the sports field and its ingredients. The technology allows SterGen to provide a solution that is similar to – and at times better than - native 3D, namely in the high camera shots, which are at the heart of any sports broadcast.”
SterGen LIVE! offers full 2D to 3D conversion of all camera feeds as well as a selective conversion for broadcasters who just want use the conversion technology on higher camera positions and use native 3D cameras for cameras lower down in the arena or stadium.
Overall, claims SterGen, its technology ‘enables producers to create stereo 3DTV sports for a fraction of the cost of conventional and complex 3D productions – helping to solve the 3D industry’s lack of content problem, considered to be one of the main obstacles preventing the faster spread of 3D broadcasting.’
