New requirements in a multichannel world19 September 2014
This week’s white paper from the NewBay Connect archives sees Pixel Power assess how media entities can cope with the growing demand for increased channel count and multi-format distribution.
Sophisticated viewing experience
Today’s TV audience demands a broader variety of channels and a sophisticated viewing experience with features such as high definition video and multichannel audio. In response, broadcasters of all sizes have taken advantage of the digital tier to emerge as multi-channel providers, delivering content to multiple audiences, in different formats. Even small market stations have become multichannel operators, supporting SD, HD and 24/7 informational channels simultaneously. Now the scenario is becoming even more complex as broadcasters begin to deliver their content to new screens such as smartphones, tablets and PCs.
To successfully offer more channels, broadcasters must find ways to control the operating costs of each individual channel. This requires more affordable and more efficient equipment. The promises of highly automated, streamlined workflows that can help create sophisticated presentations with minimal equipment and staff is enticing, but may be difficult to realise with traditional technical solutions.
The full white paper offers details on how to cope with the growing demand for increased channel count and multi-format distribution whilst controlling capital outlay and operating expense, and why channel branding graphics and in-programme promotions are key to improving channel identity and retention figures.
It also deals with how collapsing the channel equipment chain into a smaller number of devices leads to cost and power savings.
To download the full white paper, and get access to hundreds of industry-specific reports and intelligence, please visit the NewBay Connect website.