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New lifestyle channel Ride TV picks Globecast

17 October 2014
New lifestyle channel Ride TV picks Globecast

Globecast has been selected to provide content management and playout for equestrian lifestyle channel Ride TV. This is the first new channel to be launched since Globecast’s Media Factory investment in Culver City. Globecast’s satellite and fibre capacity in North America and the LatAm region, along with its capability to handle the end-to-end service provision in-house was a key factor for Ride TV.

Commenting on the agreement, Ride TV CEO, Michael Fletcher, said, “Globecast offers us the benefit of having all our content preparation and delivery requirements under one roof. It also means that we can scale up our operations as we need to, without having to make costly infrastructure investments of our own. A big factor in choosing Globecast was definitely their team, their flexibility, and their attention to our needs.  That’s really important for a new, independent network.”

Globecast’s Eddie Ferraro, vice president sales and marketing, the Americas, added, “We’re very excited to sign on Ride TV as our first new customer since our Media Factory upgrades  at Culver City. The upgrades to our infrastructure and the flexibility and scalability that Media Factory offers means Ride TV has the confidence that their operation is completely future proof. We can also provide the ability to easily add distribution to multiple platforms – and devices – as and when they need to, allowing them to adapt to changing viewing habits.”

Globecast Media Factory is designed to replace multiple, siloed operations, rationalising them to create a single process that handles everything from VoD preparation and content formatting through to creative services, quality control and compliance.

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