Nat Geo chooses ATG11 January 2007
National Geographic Channel has selected ATG Broadcast to provide expanded HD resources at the network’s European post production centre in London. The project extends the capabilities of the HD post and playout system installed by ATG prior to the channel’s commencement of 1080i transmissions last summer.
New kit includes additional Sony HDCAM SR multiformat recording and playback facilities in the audio post production suite. These are used in conjunction with an existing Avid Adrenaline video editing system. The Adrenaline itself has been enhanced with Dolby Audio Tools, Avid ProTools LE audio editing software, additional Dolby E multichannel sound encoding, decoding and monitoring and Rosendahl MIDI timecode interfaces. Tektronix HD signal analysers have been installed in the central apparatus room and master control room together with additional HD-interfaced Sony CRT picture monitors and a Trilogy Mentor reference generator with tri-state HD outputs.
“The transition from SD to HD broadcasting has proceeded very smoothly and audience reaction to what is now practically a home-cinema experience have been extremely positive,” commented Simon Brett, facilities manager at National Geographic Channel. “The Phase One video, audio and engineering system designed and installed by ATG Broadcast in early 2006 has worked very well. This latest contract provides supplementary equipment which will allow us to expand our HD output while still meeting the needs of SD audiences.”
“National Geographic Channel’s progression into HD has proved very impressive,” added ATG Broadcast Sales Director, Alan Pimm. “The channel’s excellent audience ratings in the UK and worldwide confirm the value of combining high-quality factual content with high definition delivery. 1080i broadcasting has taken off faster than anyone in the broadcast industry could have predicted and is likely to become even more appealing as 1080-native screens begin to replace 720-line displays in the consumer market.”