News Business

NAC/Arri Hi-Motion next on Emmy list

3 December 2010
NAC/Arri Hi-Motion next on Emmy list

Latest announced Emmy winner is Japan’s NAC Image Technology Inc, whose partnership with Arri Media has brought Europe the Arri Hi-Motion camera.

“We are extremely happy to be honoured with this award,” said Kenichi Ueki, President of NAC Image Technology. “NAC has a long history working with super slow motion camera systems and they’ve played an integral role in NAC’s 50+ years of success in the entertainment industry. We’ve been fortunate to be able work with strong partners like NHK, Arri Media, and Fletcher Chicago. With their help, NAC’s super slow motion systems have been embraced by broadcasters for live coverage of the World Cup events in Germany and South Africa, the Olympic Games in Beijing and Vancouver, and a variety of professional sporting events, including international motor racing, tennis, football, baseball, rugby, cricket, golf, boxing and horse racing.”

“The Memrecam Hi-Motion is the camera that embodies the NAC award-winning technology,” Ueki added. “This camera was developed in cooperation with NHK and is the first super slow motion broadcast camera in the world with real HD quality based upon 3-chip technology. Designed specifically for sports broadcasting, the Hi-Motion fits seamlessly into the workflow of sports broadcast environments, requiring no additional operators.”

NAC Image Technology is committed to advancing the technology for HD Super Slow Motion Systems for use in broadcast, entertainment, and sports productions. Benefiting from its experience with the Memrecam Hi-Motion, NAC will make use of its know-how by taking the next step in the evolution of this technology. NAC’s camera technology is capable of capturing hundreds of thousands of images per second, but 1000 frames-per-second is optimal for most HDTV super slow motion applications. As a result, NAC product development is focused not on increasing image capture speed but rather on the integration of the super slow motion camera system with the sports broadcast work flow while optimizing camera light sensitivity. A sneak peak at the fruits of this development effort will be available at NAB 2011 when NAC will introduce the Memrecam Hi-Motion II.

Similar stories