News Production & Post

NAB 2012: Social media Inception and Cambotics acquisition for Ross Video

16 April 2012
NAB 2012: Social media Inception and Cambotics acquisition for Ross Video

Ross Video has introduced Inception, a social media management tool, following the recent acquisition of Cambotics, a robotic camera systems company based in Escondido, California. Inception (pictured) provides a professional suite of options to create, schedule and manage media content in newsrooms and promotions departments. Inception publishes social media and video content on-demand, when scheduled or driven by live broadcasts, allowing organisations to connect with their audience. “Inception builds on live or newsroom rundowns to create and publish content to popular social networks like Twitter and Facebook, YouTube and Brightcove,” said Allan Pepper, marketing product manager, Technical – Ross Video. “The system’s innovative plug-in architecture allows users to select when and where stories are published. Whether your organisation is large or small – Inception can handle it.” Cambotics joins the recently established Ross Robotics division to compliment the Furio Robo and Furio RC systems. Founded in 2005, Cambotics designs and manufactures automated heads and pedestals. The Cambotics products will become the CamBot Series within Ross Robotics. The CamBot Series are robust, durable and precise studio workhorses, distinguished by their ability to accept payloads up to 200 pounds on the 700 Series pedestals. “We are excited to welcome Cambotics founders Bob Scotto and Miles Spellman to Ross Video. These gentlemen are true pioneers in studio camera robotics and their current products represent decades of industry knowledge,” said David Ross, CEO Ross Video. “This acquisition, coupled with the acquisition of FX-Motion earlier this year, now establishes Ross as a world leader in studio camera robotics systems.” Cambotics founders Bob Scotto & Miles Spellman will be staying with Ross in the robotics division as the new chief hardware architect and chief software architect respectively. N4506


Similar stories