MPEG-DASH for personalised ad insertion9 September 2016
Dynamic ad insertion (DAI) technology specialist Yospace has announced support for MPEG-DASH. The development complements Yospace’s DAI solution for HLS and allows broadcasters to monetise their live and on demand content, in a DRM-protected environment, across all major online platforms and devices.
Yospace’s system enables ad breaks to be replaced in live simulcast on the server-side, whereby transitions to and from ad breaks are also frame-accurate. Personalisation can be applied, meaning that viewers can see ads that are relevant to their interests.
Yospace said its announcement is particularly good news for providers of live sports and major event broadcasting, as it frees them from many of the complications brought about by device fragmentation.
By running a combined HLS and DASH strategy, broadcasters are able to reap the benefits of personalised ad insertion while maintaining the integrity of their hard-fought broadcast rights.