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Mediatec places new order for Grass Valley HD cameras

10 March 2011
Mediatec places new order for Grass Valley HD cameras

Scandinavian OB company Mediatec has ordered an additional 22 LDK 8000 Elite HD cameras from Grass Valley, bringing its total fleet to nearly 100 units.

The new order includes HD fiber transmission capable of delivering full 1080p50/60 from the basestation, along with lenses, tripods and heads. The latest purchase follows hot on the heels of a recent order for eight LDK 8000 Elite cameras and two Kayak production switchers for two new OB trucks.

The latest deal further underlines the strong relationship between Mediatec and Grass Valley, which began in 2007 when the latter supplied two large HD OB trucks which were first used at the Beijing Olympic Games.

“Our business continues to expand, and we quickly needed more cameras,” said Mats Berggren, sales director at Mediatec. “There are cheaper cameras on the market but we were looking for guaranteed reliability, quality, and performance—and that’s what the LDK 8000 Elite provides. It is very popular with our clients and our operators for one simple reason: it produces great pictures every time, and that alone makes it a far superior product than those with a lower price tag.”

“We are delighted to be associated with Mediatec’s success story,” said Jeff Rosica, executive vice-president for Grass Valley. “We demonstrated to them that we make the best cameras, and we backed it up with great support from our camera factory team in Breda, the Netherlands, great after sales service, and by providing special assistance in big projects like the royal wedding. Mediatec has rapidly grown to become a major outside broadcast player in Europe, and all their HD units are equipped with Grass Valley cameras and switchers—the number one choice for critical live applications.”

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