Mediaset selects Accenture to distribute new streaming service19 December 2014
Italy’s largest commercial broadcaster, Mediaset, is using Accenture Video Solution 4.0 to distribute its Infinity service, including streaming videos on demand, to Chromecast users. This extends customer options for watching content on numerous devices and provides Mediaset with opportunities to extend Infinity’s market reach.
New enhancements to the Accenture Video Solution software, including integration with Chromecast, allow users to view digital content on any compatible device, at any time. Additionally, video services operators can now insert contextual advertisements directly into videos.
The Solution enables the streaming of video services through Chromecast for delivery of content to devices and permits transfer of content to multiple devices.
“We wanted to create dynamic, interactive relationships with our customers in order to stay competitive and gain market share,” said Chiara Tosato, chief sales and marketing officer, Infinity. “The enhancements to Accenture Video Solution software helped us to stream our content over the popular Chromecast device, increasing our delivery options and reaching new customers.”
The new Accenture Video Solution 4.0 also offers ad serving features that enable video services operators to include native ads that offer additional related services or promote third party products and services.
“Consumers are jumping on the trend of using devices such as Chromecast to stream media to multiple devices, and carriers can use this as an opportunity to expand their offerings to attract and retain customers,” commented Giorgio Canocchi, global managing director, Accenture Video Solution.