News Production & Post

Media Group International becomes Sienna integration partner

21 January 2014
Media Group International becomes Sienna integration partner

Systems integrator Media Group International (MGI) now hopes to offer its customers seamless integration and next generation workflow, after becoming an approved Sienna Systems integration partner. The partnership gives MGI’s customers  access to Sienna’s systems for news, sport, live event and multi-camera TV production.

MGI’s senior solutions architects Jim White and Tyrone Donnelly attended a weeklong intensive Sienna training programme in London, designed to give MGI self-sufficiency in implementing and supporting Sienna systems. Broadcasters including the BBC, Associated Press, Turner and Televisa have built their news and sports workflows around Sienna, and the company’s products have been used in coverage of global events such as the US Presidential election and London Olympics.

“As always at MGI, we’re committed to bringing the very latest technology and products to our customers and Gallery’s Sienna products absolutely fit this brief,” said Roger Barton, MGI’s sales manager. “It is also extremely important nowadays that you’re able to back up your sales with integration services and after sales support locally. This is why we always invest in training prior to signing partnership agreements, so that we can confidently support our partners."

Mark Gilbert, Gallery Sienna’s CTO, added: "We are delighted that MGI has made a strong commitment to Sienna, and MGI’s experience and reach will make Sienna accessible to a new audience.  Local support is fundamental to our vision, so MGI’s formally trained Sienna engineers are a welcome addition.”

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