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IBC Focus

Media Excel:

12 September 2014

Has IBC come at a good time for the electronic media industry? Why? IBC has always been at the forefront of new technologies and trends, including HEVC and UHD TV. IBC historically sets the trendline for the coming year, in good and bad economic times. It’s a great time for the industry this year, meaning you will see deployed, commercially adopted technologies, not just future technologies.

What do you think are the key developments in, or threats to, your market sector at the current time? At IBC, you will see HEVC featured in several trials and deployments across the globe, in actual real world applications, which is very exciting. MPEG-DASH and UHD TV further contribute to HEVC adoption and together enable compiling workflows in both unicast/OTT and broadcast (eMBMS/LTE) mobile video delivery. You’ll also see hybrid video processing solutions that take advantage of ground, virtualised and cloud-based infrastructures that help align service demand with OPEX.

Why should delegates visit your stand at IBC? We think we can re-excite people about the state of the video industry. Every IBC, people tend to say that the old news is old and the new news (such as 4K) is too futuristic. We believe we are in the sweet spot, where commercial adoption of advanced video technologies is happening. We have some very interesting field data about our 4K performance, and customer adoption stories about our HERO product line from around the world we’d love to share.

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