Maxdome personalisation:16 September 2014
German VoD company maxdome is working with ContentWise to drive personalised recommendation and discovery for its online VoD service. The ContentWise solution enables maxdome to offer more compelling TV experiences across devices, with personalised streams created to match viewer behaviour, context and preferences.
As one of the largest VoD companies in Germany and Europe, with a catalogue of over 60,000 titles, maxdome needed to simplify search and discovery for its users while also maximising the return on its licensed library of content. The ContentWise personalisation and management solution was selected by maxdome to address these challenges, creating consumer profiles across multiple screens and delivering individually selected content to each device in milliseconds.
Pictured: Erno Hempel, CTO maxdome (left), with Paolo Bozzola, CEO.