News Production & Post

Marca TV launches with Tedial

7 December 2010
Marca TV launches with Tedial

Marca, publisher of the leading sports newspaper in Spain, has launched a dedicated television channel using a digital asset management platform from Tedial.

The production and playout of Marca TV is split across two sites, in Barcelona and Madrid. Most content is ingested in Barcelona, where programming is prepared and planned, with final playout from Madrid. Content is managed and synchronised between the two sites by the Tedial Tarsys asset management system.

Each site has an archive, which provides security and disaster recovery as well as making all content available to all staff. The Tedial AST software provides hierarchical storage management across the online servers and nearline archives. Tedial Media Process Manager provides storage optimisation as well as the synchronisation.

“Tedial’s technology is the best choice when you need a completely reliable solution,” said Enrique Navas of Mediatem, one of the partners in the project. “They could demonstrate to us how their technology worked successfully for major broadcasters around the world, and show that, as well as being reliable, it helps increase productivity and optimise our resources.”

“We were very pleased to work with Marca, Mediatem and its system integrator Unitecnic to get this new television station on air quickly,” said José Mesas, managing director of Tedial. “It reinforces our position as broadcast sector reference in Spain and beyond. The unique functionality of the Tedial solution and robust technology means that more than 30 television broadcasters have now entrusted their digital archives to us.”

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