Today’s broadcasters require an asset management platform that enables them to perform as an Integrated Media Enterprise. This is a comprehensive integration of process and technology tuned to the specific needs of each part of their workflow. Tightly integrated between functional groups and leveraging open standards and interfaces, an integrated media enterprise helps to accomplish broadcast business objectives by delivering superior workflow orchestration and consolidation with business system elements.

This white paper will explore how workflow orchestration can help achieve superior business results, evaluate the key characteristics of an open asset management platform, examine the correlation between Media Asset Management (MAM) and Production Asset Management (PAM), and evaluate primary selection criteria for a solution.