Converting existing SD content to HD is a fast growing business worldwide.

Right now, there is a very specific need in Europe and parts of Asia to make high quality 720P up conversions of original interlaced 625 SD images and newly originated 1080i images.

Broadcasters need to incorporate SD segments into HD programs (for example archive material in a documentary or sport program) or to transmit full length high quality SD programs. Bad quality up conversion to HD can cause problems for Broadcasters who are claiming to offer a high quality high definition service.

Good quality up conversion allows HD broadcasters to cost effectively exploit the vast amounts of quality SD content as part of their service.

AmberFin iCR conversion technology includes unique algorithms from Snell and Wilcox Emmy award winning products, as well as new AmberFin developments. This white paper shows how AmberFin iCR can help you deliver the best quality SD up conversions to 720p HD.