3DTV is one of the hottest topics on the agenda for almost everyone within the pay-TV industry.

Still in it’s infancy, 3DTV is forecasted to be the next big revenue generator for the digital television industry. Several broadcasters, service providers and operators, including BSkyB in the UK, and DirectTV and ESPN in the United States have either already launched 3DTV channels or announced dates for the introduction of commercial 3DTV channels in the second half of 2010.

The purpose of this Vision Paper is to discuss how pay-TV operators can turn the 3DTV opportunity into a must-have service for their subscribers. It focuses on arguably the single most important element – the consumer experience. Get it right and 3DTV should live up to even the wildest forecasts: get it wrong and some broadcasters, operators, service providers and equipment manufacturers face the prospect of a long-wait to recover investments.

3DTV – Taking the TV Experience to a New Dimension