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LOVEFiLM releases app for iPhone

18 November 2013
LOVEFiLM releases app for iPhone

Amazon’s film-streaming platform LOVEFiLM has launched its new app for iPhone and iPod touch in the UK. The updated app, LOVEFiLM Instant, is already available on iPad and will allow users to stream video and find titles they have added from other LOVEFiLM compatible platforms.

AirPlay support has also been introduced, allowing film and TV fans to wirelessly stream entertainment from their mobile devices to a television, using Apple TV. Customers then have the option to minimise the app while they continue playback via Airplay.

The LOVEFiLM app also features a Watchlist and IMDb integration. Members can access information available from IMDb throughout the app. Recommended videos based on what other customers have viewed are also included.

“Launching the state of the art LOVEFiLM Instant application on the iPhone and iPod touch is very exciting for us and great news for our members,” said LOVEFiLM’s chief marketing officer, Simon Morris, “Not only does it make our market-leading catalogue of film and TV series more portable and accessible than ever before, but with AirPlay support viewers can also benefit from the big screen experience.”

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