News Production & Post

Loft London becomes Aframe Upload centre

5 October 2012
Loft London becomes Aframe Upload centre

Loft London, an independent digital media facility, has become the West London Upload Partner for Aframe, the cloud video production platform. Aframe Upload Partners offer production companies a method of transferring video content to Aframe’s cloud platform. Loft London are the first of Aframe’s partners to specialise in mass digitisation of media to help producers evolve from tape based servicing to digital distribution. Aframe clients can now take their pre or post produced content on any format to Loft London’s facilities in Chiswick and have them converted and ingested to Aframe’s secure data centres. Aframe then transcodes the uploaded media into H264 web viewing proxies for simple and convenient online collaboration. “Offering Aframe is a natural evolutionary step for Loft London. We already specialise in helping clients with all aspects of the content lifecycle, so we were very happy to add Aframe’s cloud services to our portfolio," said Davide Maglio, Director and Partner of Loft London. "We believe that by partnering with Aframe, Loft London offers practical solutions to the past, present and future of video production.”

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