Liberty pens global Netflix deal15 September 2016
Liberty Global has secured a multi-year partnership with Netflix to deliver the OTT service to its customers across over 30 countries throughout the world.
The partnership follows the UK launch of Netflix on Liberty-owned Virgin Media in 2013.
Mike Fries, CEO, Liberty Global, said, “We are committed to bringing the best content to our customers, and are thrilled to expand our partnership with Netflix.
“This deal will provide even more freedom to our subscribers, allowing them to access a goldmine of amazing TV and films at the click of a button, fully integrated into their usual TV viewing set-up.”
The Netherlands will be the first new Liberty Global territory to launch Netflix on the Horizon box as part of this partnership.
Reed Hastings, Netflix CEO, said, “This partnership builds on our strong relationship with Virgin Media in the UK, allowing millions of our mutual customers around the world to easily access the broadest range of TV shows and movies without having to search for that other remote control.
“Combining the Netflix app – and all the great content it provides – into the familiar, easy-to-use cable box makes both more appealing.”