Levira moves into Premier League with Alexela Basketball26 September 2014
Levira and the Estonian Basketball Association concluded an agreement for Levira to start broadcasting all the Alexela Basketball Premier League matches in Estonia in the next three seasons. The matches will be shown on TV6.
“We are extremely glad to be bringing the broadcasts to the Estonian TV audience. Alexela’s decision to work with Levira is a great sign of trust for us and acknowledgement of our good work,” said Mart Einpalu, CEO of Levira.
Priit Leito, CEO of TV3, confirmed the importance of cooperation for all parties. “TV3 and TV6 are very happy to have Levira on board. They are the most professional TV broadcast transmission provider in Estonia, having huge experience in broadcasting various major events, including EuroBasket 2011 in Lithuania,” noted Leito.
Keio Kuhi, secretary general of the Estonian Basketball Association, added: “Alexela Basketball Premier League attracts the highest audience figures. Our wish is to have the best TV production service provider in Estonia to transmit the broadcasts, and I believe the cooperation agreement with Levira will guarantee that in the coming three seasons.”
Picture: (left to right) Jüri Ratas, president of Estonian Basketball Association, and Mart Einpalu, chairman of the Management Board, CEO at Levira