News Business

Key installations at PSNE and IE

9 January 2012
Key installations at PSNE and IE

PSNE and IE are rocketing into 2012 with the appointment of three new team members. Erica Basnicki and James McGrath (pictured) join as staff writers on PSNE and IE, respectively, while Ian Graham comes on board as advertising manager.

Basnicki, 31, is a journalist and sound designer. She said her passion for audio began at a very early age when she discovered her grandfather’s dictaphone, “and promptly proceeded to record over his legal notes”.

Following the pursuit of a Bachelor of Journalism degree in her native Toronto, she then studied at Alchemea College of Audio Engineering in London.

“I’m really thrilled to be joining the team at Pro Sound News Europe. Audio is my passion and now I’m able to indulge in it every day, and share with an audience of professionals. What more could a girl ask for? Oh, and I still have the dictaphone.”

"Erica brings a phenomenal set of skills to the brand," said PSNE Editor Dave Robinson. "She writes, she blogs, she knows web design and she’s worked as a professional sound engineer too. Wow! Having Erica on board is going to place PSNE in a fantastic position as we look towards our Frankfurt redesign."

New at IE, James McGrath, 23, has already chalked up invaluable experience at a Nottinghamshire newspaper, a digital marketing agency and with telecoms giant Vodafone. “The Vodafone appointment in particular highlighted the importance of communication technology in helping companies evolve, and this relates directly to one of the exciting technologies IE is focused on.”

McGrath adds that one of his greatest achievements was researching and building, a website dedicated to a leading cancer consultant. “The website portrayed Dr Stephen Chan’s practice in a professional and insightful way, and brought his vital skills to a much wider audience. I was very proud to be part of that process.”

Graham, 31, began his career at Fresh Produce Journal (“travelling extensively for the glamorous world of fruit and vegetables!”) before moving into live events publishing at titles including Live UK. More recently he has worked with The Festival Awards and the European Festival Awards, and additionally with an unsigned artist showcase event within the live music industry. He added: “These showcase nights were instrumental in furthering the careers of acts including JLS.”

Editor Paddy Baker said: "With James’ background in local newspaper journalism and commercial copywriting, and Ian’s talent for sponsorship deals and the wider entertainment business, I am confident that they will both be strong additions to the Installation Europe team.”

Graham completes the new IE sales team following the recent arrival of Les Wood.

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