Keo Films launches K2 Productions20 November 2014
Keo Films has created K2 Productions, an indie within an indie that focuses on creating cross-platform content for television and online. The new company will start operation on 1 December.
K2 Productions aims to bridge the gap between digital and television content, and will create content across all platforms for broadcasters and brands, specifically targeting the 16-34 market.
Founded and headed up by creative director Colleen Flynn, and managing director Nick Underhill (both pictured), the new company will form part of the Keo umbrella group and will report to director of its parent company, Debbie Manners.
“It’s time for content producers to focus on their audience and not on the medium they are producing for,” said Manners. “Colleen and the new team think and create for a 16-34 audience – being part of this demographic, they totally understand the target demographic. This particular audience is intelligent, inquisitive and open to all ideas, lengths and formats and they deserve access to content across TV and digital platforms. This is an exciting proposition and we look forward to a range of new and innovative ideas from K2”.
Underhill added: “Building on the tremendous heritage of Keo films, K2 brings together young but experienced TV and digital people into a single multi-platform team. This is a great opportunity for us, for Keo and I believe, the clients we work for.”
A number of current BBC Three, Channel 4 online and brand-funded projects will transfer to the multidisciplinary team, including Bangkok Airport and Tom Felton: Meet the Fanatics, both for BBC Three and online projects; River Cottage Foodtube; a series of shorts for Channel 4 on Britishness, a BBC Learning project and a brand-funded series with MEC Global.