Kanal 75 invests in thoroughbred workflow17 September 2011
Kanal 75 is the leading horse race production company in Sweden, covering thousands of races each year. To store, manage and monetise the footage it has invested in an Avid Interplay media asset management system.
The production company has been using Avid editing since it was founded in 2000. It now operates iNews and Isis 7000 shared storage as well as HD editing. Adding asset management was the logical next step.
“We needed a reliable, productive and open asset management system,” said Robert Svensson, assistant technical manager at Kanal 75. “Avid Interplay fits perfectly with our requirements, and enables us to manage and monetise our media in ways we simply could not achieve before.”
The system was designed following consultation led by Avid Professional Services, jointly developing the target workflows. According to Anders Lundström of Avid Sweden “Kanal 75 knew exactly what they wanted the business to gain from their investment in Avid Interplay.
“We listed to their requirements and built a system to achieve their desired outcome – to make money with their content, which is ultimately the goal of any content owner.”