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Jeff Rosica out as Grass Valley re-shuffles sales and marketing

22 August 2012
Jeff Rosica out as Grass Valley re-shuffles sales and marketing

Jeff Rosica, current executive vice president and chief sales & marketing officer, who oversaw the sale of Grass Valley to Francisco Partners and has been instrumental in the first phase of the transformation to an independent company, will leave the company near the end of the year. This is part of what Grass Valley calls phase two of its transformation, now that phase one — its re-establishment as an independent company with a unified product line and suppy chain – is complete. “This is the right time for the company to realign and refocus its sales and marketing efforts” said Rosica,. “I will miss the team at Grass Valley, but will continue to support and advise the company over the coming months to ensure a successful transition.” This next phase sees the creation of four new executive roles; three regional presidents and a chief marketing officer — all reporting to Alain Andreoli, president and CEO. With immediate effect Alan Wright and Andrew Sedek are both promoted to regional president EMEA and regional president Asia Pacific respectively, and Graham Sharp, senior VP of Corporate Development assumes the additional role of Chief Marketing Officer. Sharp, with more than 25 years of executive management experience in the media industry, will architect the go-to-market strategy, from channels through to product marketing and marketing communications, as well as ensuring a coherent model across all regional activities. All three will report directly to the CEO. Mike Oldham joins the company as regional president, Americas, his priority being to drive strategic growth and the transition to Solution Selling in the Americas, including Canada and Latin America. Oldham joins Grass Valley from FrontPoint Advisors LLC., where he was managing director. Prior to this, he was the CEO of Omnibus Systems, which was acquired by Miranda Technologies. Before Omnibus, Oldham held COO positions with Encoda Systems, Matchlogic, and SafeRent.


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