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ITV Studios Nordic adopts Avid Everywhere

17 December 2014
ITV Studios Nordic adopts Avid Everywhere

ITV Studios Norway, part of ITV Studios Nordic, has selected Avid Everywhere with the hope of streamlining its media production and management, and facilitating remote collaboration across its facilities in Norway, Sweden and Finland.

Part of ITV Studios UK, the UK’s largest commercial production company, ITV Studios Nordic produces or co-produces more than 40 international television programmes for broadcasters in Norway, Sweden, Denmark and Finland – including Keeping the Nation Alive, Night Patrol, Come Dine With Me, Hell’s Kitchen, and The Chase.

ITV Studios Norway has benefitted from Avid MediaCentral Platform: Remote collaboration has enabled production, editorial and engineering teams dispersed across the region to work together in real time to create, manage and distribute content. Automating existing manual ingest and transcoding processes has also further operating costs.

“Our first priority is to create compelling and entertaining content to help our clients attract and retain audiences. But we were spending too many man-hours performing mundane tasks, and couldn’t access and manage our content easily, which led to production inefficiencies,” said Jon Sverre Høiden, COO of ITV Studios Norway. “By investing in Avid Everywhere and getting on the platform, we now benefit from a tightly integrated, open, end-to-end workflow that has vastly improved our operational processes and productivity.”

“The TV entertainment space is hugely competitive, so the fast turnaround of content is key to a media company’s success,” said Tom Cordiner, vice president, international sales at Avid. “We’re delighted that ITV Studios Nordic has become the latest media powerhouse to invest in Avid Everywhere to enable it to deliver top entertainment shows to broadcasters efficiently and rapidly.”

www.avid.com

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