News Production & Post

ITV SignPost drives new workflow with AmberFin ICR

16 November 2012
ITV SignPost drives new workflow with AmberFin ICR

SignPost – the UK supplier of British Sign Language (BSL) on-screen services and part of commercial UK broadcaster, ITV – has positioned AmberFin iCR at the heart of its new high definition file-based production and delivery workflow. As part of ITV’s wider five-year transformation plan, SignPost’s work with AmberFin will help the facility to migrate from a standard definition tape-based infrastructure to a new HD file-based workflow. Using this new streamlined working environment, SignPost is providing content for all distribution platforms including television, video, DVD, film, the internet and mobile apps. At SignPost’s Gateshead headquarters, the iCR system is being used in a number of different operating modes. Initially, it was employed in a media file playback and capture function to replicate existing VTR-to-VTR workflows. Subsequently, further functionality has been added, including file ‘split and stitch’, format transcode and SD/HD standards conversion operations. “iCR’s module-based purchase model and AmberFin’s willingness to adapt and develop the platform to meet some specific metadata handling requirements made the company a natural partner for us,” commented Andy Tennant, controller of Technology, Production and Facilities at ITV. "Having a platform as versatile as AmberFin iCR comes in very handy: it works well with most file types and codecs. When ad-hoc work requires de-interlacing, re-scaling or transcoding, iCR is quick and easy to set up new profiles and always gives great quality output.”

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