News Production & Post

ITV automates multi-platform content delivery

11 September 2014
ITV automates multi-platform content delivery

ITV has completed a significant stage in its content delivery modernisation (CDM) project, which automates the broadcasters linear, catch-up and archive content delivery to a variety of platforms.

In line with the Digital Production Partnership objectives, the CDM project at ITV has migrated the broadcasters’ content to a file-based distribution and transmission model and brought all catch-up services in-house. The improved automated workflow allows ITV to deliver its content to platforms such as ITV Player, as well as third parties and platforms in the UK and overseas.

Further successes of the CDM project include: the lowest number of customer complaints on record; the fastest delivery of catch-up content on record; and the ability to deliver content in single DPP HD file, for example, Duck Dynasty was the first acquired show processed for all catch-up platforms from a DPP HD source and delivered to transmission.

Mark Smith, director of technology at ITV, said: “As part of the evolving digital landscape, viewers want to access quality content using a variety of platforms and devices. This presents great opportunities for ITV and we are delighted to have achieved this milestone in our technology roadmap, which allows us to exploit our content across multiple delivery platforms and improve the viewing experience for our audiences. We will continue to work in this area to provide greater benefits for viewers and the wider industry over the coming year.”

ITV worked with a number of partners as part of the project, including Telestream, Nativ, Cantemo, Deluxe and Accenture.

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