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Irdeto conducts Sydney DVB-H trial

25 June 2007

Another DVB-H trial is underway in Sydney, Australia. Irdeto has partnered with Broadcast Australia, and head-end systems vendor Thomson for a three-month trial, which began on May 7 and deployed its Mobile Broadcast conditional access (CA) solution to secure content across mobile services and devices.

The first phases of the trial, which included testing interactive services, technical capabilities and performance of the DVB-H solution to deliver mobile TV and related broadcast services has resulted in five secure, encrypted channels available for viewing in the Sydney Metropolitan area, on the newest generation Samsung P930 swivel screen handsets.

Irdeto technology is currently integrated into more than 90 different devices from leading manufacturers including mobile phones, PDAs, PMPs and in-car devices, making it the most-integrated mobile TV security solution in the world. The solution uses patented technologies which enable mobile TV operations to scale to support at least 20 million subscribers.

“As the world’s first conditional access provider for Mobile TV, we have a well-established track record in delivering content security solutions,” said Graham Kill, Chief Executive Officer for Irdeto. “Our solutions enable operators to deliver mobile TV services confidently over the mobile broadcasting network with the assurance that their revenue streams will be protected.”

Irdeto is the only content security company with deployments in all three types of networks – with DVB-H solutions in South Africa and Hungary, S-DMB solutions in South Korea and T-DMB solutions in Germany. Irdeto also supports and complies with the security specification adopted by the FLO Forum, the interest group that supports MediaFLO.

According to ABI Research, the subscriber base for mobile broadcast services is expected to grow from 1.5 million at the end of 2006 to 460 million by 2011.

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