IOC launches Olympic Channel23 August 2016
The IOC has rolled out a new digital platform to deliver Olympic content on-demand.
The Olympic Channel, available across all devices, will offer a range of sporting content including original shows, news and highlights.
It launches with the premiere of Viva 2016, an exclusive behind-the-scenes-look at the production of an Olympic Games Opening Ceremony.
IOC president Thomas Bach said, “The launch of Olympic Channel is a key milestone for the Olympic Movement and a result of Olympic Agenda 2020.
“It is the start of an exciting, new journey for athletes, fans and new generations to connect with sport and the Olympic values every day of the year.”
The IOC also stated that the new platform will be used to ‘highlight the relevance of the Olympic Movement’s ideals to the challenges of today’s world’ whilst providing a platform for sharing the IOC’s ‘very rich patrimonial assets and archives with the world’.