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Inside Sony’s 3D World Cup

14 June 2010
Inside Sony's 3D World Cup

Sony has released details about its role in the stereo 3D coverage of the FIFA World Cup, including a video looking inside Telegenic’s T18, the world’s first dedicated 3D OB truck.

With a total of seven pairs of Sony’s professional HDC-1500 cameras on rigs at every match, the action on the pitch will be captured in a stunning 3D quality enabled through its proprietary MPE-200 multi-image processor and 3D Outside Broadcast truck. Sony’s cutting-edge processor, the only one in the market to date, makes an end-to-end workflow possible in the production process and automatically adjusts the depth-of-field to ensure an unprecedented and optimal 3D viewing experience around the world. Starting from the FIFA Confederations Cup last year in South Africa, Sony has been working on enhancing the 3D capturing of fast-moving football action and has since conducted a number of 3D filming trials in Europe.

After hitting the tarmac earlier this year Sony Professional, Sky and Telegenic revolutionised the football viewing experience to bring live 3D to pubs around the UK for the very first time with the specially-designed T18. This video,  Sony Professional – The World’s First 3D Outside Broadcast Truck in Action, looks at how they did it.

3D filming will be realised at five out of the 10 FIFA World Cup stadiums: Soccer City and Ellis Park in Johannesburg, Durban, Cape Town and Port Elizabeth, using trucks rupplied by a range of companies including Telegenic and AMP (pictured above being loaded into a transporter for its journey to Joburg). 25 matches in total will be filmed and broadcast in 3D, which will include a carefully chosen selection of those games expected to attract most public attention, including the opening game on June 11 at Soccer City (South Africa vs Mexico) and the crowning final game on July 11 also in Johannesburg. Details on exactly which ones will be captured in 3D are in the main press release here.

“The 3D feed from these 25 matches will be made available for broadcast on 3D channels, which can be enjoyed by consumers on their 3D-compatible TV sets in the comfort of their home, almost as if they were in the football stadium themselves,” said Niclas Ericson, Director of FIFA TV. “Whilst discussions with major broadcasters are ongoing, I am very pleased to announce the first confirmed partners for the 3D live broadcast, who are ESPN in the US and Sogecable in Spain. We expect further announcements to be made shortly,” he added.

Complementing the 3D live broadcast and public viewing activities, the general public will also be able to exclusively enjoy the 3D promotional trailers shown on Sony 3D Bravia TVs in around 4000 Sony-affiliated retail stores worldwide, including 200 Sony flagship stores. Furthermore, Sony Pictures Home Entertainment has also unveiled plans to produce and distribute the official FIFA film in 3D on Blu-ray later this year.

www.sony.co.uk/biz

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