News Production & Post

Icelandic 365 Media upgrades to HD with Grass Valley

17 July 2013
Icelandic 365 Media upgrades to HD with Grass Valley

Icelandic mass media company 365 Media has installed a range of Grass Valley solutions in its new HD OB van. These include cameras, servers and a replay system. Grass Valley’s local partner Exton will provide full installation support on the ground in Iceland.

“Having already worked with Grass Valley equipment, we know that it provides us with the robust capabilities required to deliver the high quality services our viewers expect,” commented Gisli Berg, head of Production at 365 Media. “The nature of outside broadcasting means it is inherently changeable so it’s important that we can equip our vans with flexible solutions like the LDX cameras and XCU base stations. We’re really excited about the move to HD; it’s really going to enhance our coverage of live events.”

The LDX Series offers varying levels of operational flexibility through the GV-eLicense programme. The XCU WorldCam eXchangeable Camera Control Unit brings flexibility to mobile production truck operators and studios. It is designed so that it can be transferred from truck to truck without losing connectivity. K2 media servers deliver 24/7/365 file-based infrastructure and file operations that run simultaneously, to improve workflows.

“We’re delighted that 365 Media has chosen our solutions once more ­ there’s no bigger validation of Grass Valley’s leadership in live production solutions than customers choosing our products time and time again,” said Said Bacho (pictured), senior vice president of EMEA, Grass Valley. “As broadcasters across the globe continue to upgrade their services to HD, Grass Valley continues to offer the most efficient, flexible and cost-effective solutions to make this transition possible. We look forward to viewers in Iceland enjoying their best quality of service to date.”

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