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Huge price drop for Teranex

22 December 2011
Huge price drop for Teranex

Blackmagic Design has dramatically cut the prices of some Teranex products following its recent acquisition, and simplified its product offering, writes David Fox.

The Teranex VC100 dual channel video processor (pictured), which used to cost almost $90,000 with all possible features, will now be just $19,995.

The VC100 now includes all available features and processing options, including extremely high quality de-interlace, up conversion, down conversion, SD and HD cross conversion, SD and HD standards conversion, automatic cadence detection and removal even with edited content, noise reduction, adjustable scaling, aspect ratio conversion and smart aspect ratio 4:3 to 16:9 conversion, all with full time code and multi channel audio conversion.

Also included is 3D dual channel conversions, new, patent-pending 3D simulation and the forthcoming 3D toolkit for matching cameras in 3D rigs for perfect alignment.

In addition, for a limited time, any existing customers of Teranex VC80 and VC100 models can upgrade to the full software feature set, including dual channel operation, for just $3,000. This will upgrade the power of their Teranex processor to the top of the line processing, including all the features listed above. This software will be available directly from Teranex.

Once it acquired Teranex, "it was quickly clear that with 55 different software and hardware options on the price list, customers were presented with thousands of combinations of product options. This needed to be simplified,” said Grant Petty, Blackmagic Design CEO.

“Now with one incredibly powerful and high end model, it is easy to purchase Teranex, plus the product is positioned back at the premium point of the market that is more sustainable for the future. What’s also very exciting is the product that two weeks ago cost just under $90,000 is now available for $70,000 less than before at only $19,995.”


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