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Host Broadcaster selects Avid for Sochi

14 February 2014
Host Broadcaster selects Avid for Sochi

Avid’s broadcast solutions have been chosen by the host broadcaster to power the production workflow for the Winter Olympic Games in Sochi. An integrated Avid workflow allows the host broadcaster to manage thousands of hours of sports content being captured at multiple sites during the event, and instantly make that content available to Rights Holding Broadcasters (RHBs) in Russia for multi-device delivery to viewers around the world.

“Each major sporting event brings the challenge of handling exponentially more media assets than ever before,” said Jeff Rosica, senior vice president of worldwide field operations at Avid. “With an Avid infrastructure in place, the host broadcaster will enable its rights holding broadcasters to quickly and efficiently access and distribute assets across multiple channels, for millions of viewers to enjoy.”

Avid’s workflow connects journalists, editors and producers across many locations and aims to allow more efficient working for the global broadcasters housed in the International Broadcast Centre (IBC). The workflow, which integrates with third-party solutions, comprises an Avid Interplay product asset manager system, Avid Interplay Central remote working licenses, an Avid iNEWS newsroom management system, 16 Avid ISIS7000 shared storage systems, and Avid NewsCutter editing software running on Avid Nitris DX hardware.

Avid configured the workflow with specific private and public areas to ensure the protection of media assets and provide the right level of access for the RHBs.

www.avid.com

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